Clio Cosmetics: Scaling Global Competitiveness with Practical AI Training

About Clio Cosmetics

Founded in 1993, Clio Cosmetics operates multiple beauty brands including Clio, Peripera, Goodal, and Dermatory. With strong domestic and international distribution channels, the company has rapidly grown into a global beauty brand, surpassing KRW 400 billion in annual revenue in 2024.

As trends driven by Gen Z evolve rapidly, Clio faces constant pressure to produce large volumes of high-quality digital content while maintaining brand consistency and creative standards across global markets.

Why Generative AI Training Was Needed

In the beauty industry, teams are required to continuously create product detail pages, social media content, advertising creatives, and campaign assets. Brand managers, marketers, and designers spend a significant amount of time on repetitive tasks, often balancing speed against creative quality.

While Clio recognized the potential of generative AI to streamline these workflows, simple tool introductions or theory-based AI lectures were insufficient to drive real adoption. In addition, internal budget constraints made it challenging to launch large-scale AI training programs from the outset.

Blended Generative AI Training with Elice LXP and EliceLAB

Clio Cosmetics operated online and offline generative AI training programs for employees in brand, design, and global strategy roles using Elice LXP and EliceLAB. To reduce the initial barrier to adoption, the program was launched in partnership with the government-supported K-High Tech Platform Industry-Tailored Training Program (KHP). Based on the strong impact of hands-on, practice-oriented training, Clio expanded the program company-wide using its own internal budget.

The training program combined foundational AI literacy with practical, job-specific use cases. Online courses delivered through the Elice LXP platform ensured a consistent baseline of AI understanding, while offline workshops at EliceLAB provided hands-on experience using generative AI tools in real work scenarios.

The curriculum was designed to align directly with daily 업무 tasks, enabling participants to immediately apply generative AI to content ideation, visual concept development, and workflow optimization.

Results and Organizational Impact

Between May and July, Clio conducted 22 days of training totaling 142 hours, with 360 employees participating across multiple departments. The program initially launched as a government-supported pilot, but strong internal feedback and demonstrated productivity gains led Clio to invest its own budget and expand the training across the organization.

Following the initial rollout, Clio extended the program to include strategy-level training for video content teams and brand teams. The company is also planning additional AI education programs for leadership, further embedding generative AI into its long-term organizational strategy.

Key Takeaways

Clio Cosmetics’ case demonstrates that blended, practice-oriented AI training can move organizations beyond experimentation and into real operational adoption. By aligning training with actual job roles and workflows, Clio successfully scaled generative AI usage across teams while maintaining creative quality and speed in a highly competitive global market.