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What is work automation and RPA?

Elice

10/26/2023

In the era of digital transformation (DX), Gen Zs are at the forefront of shaping new business trends, prioritizing efficiency in their work ethos. To enhance work efficiency, there’s a focused effort on leveraging technology for the automation of repetitive tasks. This piece will delve into the concepts of automation and Robotic Process Automation (RPA) to streamline work processes. Additionally, we will showcase seven practical examples of how automation can be effectively employed.


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What is task automation?

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Work automation refers to making a machine or program perform a certain task automatically. Work automation can save time and effort and reduce errors. Usually, automation is mainly done on regular repetitive tasks, but in recent years, with advances in AI and machine learning, more and more attempts are being made to automate more complex tasks.


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What is RPA?

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RPA stands for Robotic Process Automation, meaning ‘Process Automation with Robots’. Here, the ‘robot’ used in the name RPA refers to a software robot or ‘bot’ rather than a physical robot. RPA is a software robot that automates simple repetitive tasks, and the robot records and does what humans do on their computers. Tasks include clicking the mouse, typing on the keyboard, copying and pasting data, and moving files. RPA can also be used to move data between multiple systems. For example, in customer service, RPA can be used to generate automatic responses to customer inquiries or to automate tasks such as inventory checking and management. The financial sector automates complex iterations of transaction processing, remittance, billing, and report generation.

Therefore, RPA helps businesses reduce costs, increase productivity, reduce error, and increase accuracy. However, the disadvantage can be that the RPA matches the name and is mainly suitable for regular tasks. Tasks that require exceptional situations or complex judgments can be difficult to handle efficiently and require expertise in maintenance and management, which can result in upfront investment or training costs. Most companies use bots for simple iterations to reduce wasted time, allowing employees to focus on more creative and complex tasks.


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7 RPA Business Automation Cases

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Customer Service

The first example of automation is customer service. RPA is used in customer service as FAQ response, chatbot, and email automatic response. For example, when an e-mail arrives for a customer inquiry, the bot scans the contents of the e-mail to identify a specific keyword and automatically sends a standardized response accordingly or forwards the inquiry to the appropriate representative.


inventory management

The second example of automation is leveraging inventory management. It can be used to check and manage inventory, process orders, and manage delivery. Utilizing bots for inventory management can reduce errors and increase efficiency. For example, bots can handle tasks such as tracking goods inventory in real time, sending orders automatically or replenishing inventory alerts when inventory falls below a certain level.


Accounting and Finance

The third example of automation is the use of accounting and finance. Automate complex and repetitive financial operations, including remittances, billing, report generation, and transaction processing. This can reduce the time spent and increase data accuracy. For example, if you receive a remittance request, you can process it automatically and send a complete remittance notification. It is also possible to write monthly recurring bills and generate reports.


Human resources management

The fourth example of automation is the use of HR tasks. Automate HR-related iterations such as resume screening, scheduling interviews, salary calculations, and updating employee information. For example, you can analyze the information on your resume to automatically identify applicants who meet the defined criteria, and schedule interviews.


Marketing

The fifth example of automation is use in marketing. Automate tasks such as email marketing, customer segmentation, SNS management, and data analysis. Marketing teams need to manage large amounts of customer data. RPA analyzes this data to help you run targeted marketing campaigns by segmenting your customers. It is also used for repetitive tasks such as creating and posting social media posts and responding to customer emails.


Data processing

The sixth example of automation is the use of data processing. Automate the task of organizing, analyzing, and reporting large amounts of data. This saves time and increases the accuracy of your data.


IT Operations

The last example of automation is IT operations. Automate IT-related tasks such as system monitoring, issue handling, and backup management. For example, if a system error occurs, you can detect it automatically, correct the error according to a predefined process, or send a notification to the person concerned.



We’ve explored the essence of automation and RPA, understanding that the automation of daily tasks is not just about enhancing efficiency but also about sharpening a company’s competitive edge. The Millennials and Gen Z, adept in digital navigation, are spearheading this transformation, fostering a digitally enabled work culture.

Mastering diverse strategies to boost efficiency, like task automation, has become crucial. Elice offers specialized training to adeptly navigate various tools and methodologies for this purpose. For those aiming to elevate work efficiency across their organization, now is an opportune moment to discover what Elice training has to offer.


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