Transforming Marketing and CSR Education through PBL: Elice's Impact at Keio University

Keio University

Keio University, one of Japan’s most prestigious institutions, is at the forefront of educational innovation. As part of their esteemed Keio PEARL program, the “Marketing and Society” course explores the evolving relationship between marketing and corporate social responsibility (CSR). What sets this course apart is its foundation in simulation-based learning, reflecting the course’s commitment to practical education. To further enhance this approach, Elice was invited to demonstrate how project-based learning (PBL) can elevate marketing and CSR education in Japan. During this session, Keio students engaged directly with our EliceLXP platform, gaining hands-on experience through interactive exercises.

Integrating Data at the Forefront of Marketing/CSR Education

So, how did Elice’s platform transform the educational experience? Some may wonder about the connection between marketing, CSR, and Elice’s educational offerings. The answer lies in our extensive library of DX (Digital Transformation) and AI-driven project content, which is meticulously maintained with the latest updates. Using these resources, we introduced students to various success stories where Elice guided companies in implementing data-driven strategies to enhance their marketing and CSR campaigns. Additionally, we helped students understand the growing global demand for professionals with strong data capabilities.
Interactive Learning with EliceLXP

Hands-on Learning with Elice LXP

To safeguard student privacy, all identifying information, including names and photos, of Keio University students has been edited.

Recognizing that hands-on experience is essential for deeper understading, we introduced several PBL activities using EliceLXP. All the PBL projects were run on Elice Cloud, allowing students to easily and quickly engage in practical exercises on their laptops. Through these tailored PBLs, students explored how data analysis is applied to corporate marketing and CSR activities, gaining valuable insights into real-world applications of the concepts discussed in the lecture.

Outstanding Student Feedback

The impact of our session was evident in the feedback we received. In a post-speech survey, students rated their satisfaction with the lecture at an impressive 4.6 out of 5. This high satisfaction score reflects the value they found in our presentation and interactive projects. Additionally, when asked about their willingness to use EliceLXP for further learning, students gave a score of 4.35 out of 5. This indicates a strong interest in continuing their educational journey with our platform.

Empowering Future Leaders

Elice’s engagement at Keio University exemplifies our commitment to enhancing education through innovative, data-driven methods. By providing students with both theoretical insights and practical experiences, we help bridge the gap between academia and industry. If you’re looking to transform your educational programs and provide students with the skills they need to succeed in a data-driven world, partner with Elice. Contact us today to learn more about our services and how we can support your educational goals.

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